Maastricht University, Wageningen University and Open University are again organizing the Marketing-Finance Symposium in Maastricht on October 7, 2022. This fourth edition of the symposium is devoted to the latest developments in the marketing-finance interface with a special focus on marketing excellence and its contribution to the financial bottom-line.
Speakers include Arvid Hoffmann (University of Adelaide), Abhishek Borah (INSEAD), Sebastian Hohenberg (University of Texas at Austin), Dominique M. Hanssens (UCLA) and industry leaders from, amongst others, Procter & Gamble. The audience will be a mix of academics and industry leaders. The number of participants is limited to 70 to ensure an interactive knowledge exchange.